Author: Richard Pagliaro @Nowtennis | Tuesday, January 7, 2025
Photo credit: Psycho Bunny
The 2024 season is a life-changing year for them Alexei Popyrin.
Popyrin wins the Masters 1000 title for the first time in Montreal, overthrowing the Grand Slam king Novak Djokovic En route to the last 16 of the U.S. Open and engaged to his long-time girlfriend Amy Pedrick.
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How do you achieve great success?
Popyrin is turning into a full-blown psychotic bunny.
The 25-year-old Australian makes history as the first professional tennis brand ambassador Psycho bunny, The brand has one of the most unique logos in the game.
Popyrin said his interest in the brand was piqued after seeing Psycho Bunny’s successful collaboration with Tennis Canada while competing in the Montreal tournament.
“It’s impossible to escape Psycho Bunny,” Popyrin said.
“Wearing their high-quality fabrics on the court was an eye-opener for me, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing them host the event in Montreal After the tournament, I knew I wanted to work with them. I’m excited and humbled to be Psycho Bunny’s first tennis ambassador and I can’t wait to get started.
The Montreal-based brand says Popyrin’s kits will be a one-of-a-kind collection no Available for general sale, but it will serve as “the inspiration for Psycho Bunny’s Bold Moves collection.”
“Alexei will wear a custom-designed performance collection on the court that reflects his unique style and athletic requirements,” Psycho Bunny said in a statement. “This collection blends tailor-made, high-tech apparel with Popyrin’s personal style and Psycho Bunny’s bold fashion style, creating one-of-a-kind designs tailored just for him that reflect his competitive edge and unique talents.
“While it is exclusive to Alexei and will not be sold, it will serve as inspiration for Psycho Bunny’s Bold Moves collection. Alexei will also appear in upcoming brand and seasonal product campaigns, showcasing Psycho Bunny’s signature high A combination of performance tennis apparel and off-court lifestyle pieces.
World No. 25 Popyrin shared a photo of his “Psycho Bunny” practice uniform on social media during practice ahead of the Australian Open.
