Ye is a rapper and designer, formerly known as Kanye West, which aired a commercial in some markets during the Super Bowl that promoted a website that sold a single product: a T-shirt with Swastikas.
In the 30-second commercial, you seem to be lying on the dentist’s chair to photograph his face. “I spent a lot of money on these new teeth for advertising money,” he said. “So, again, I have to shoot on my iPhone.”
You then bring people to his online store, Yeezy.com, which sold only one item as of early Tuesday: a $20 white T-shirt with a black swastika. According to Variety, when the ad aired Sunday night, the site sold a range of non-branded clothing, but soon after, it sold only shirts with Swastika.
On Tuesday morning, his store’s website seemed to have been offline, replaced by a message saying, “This store is not available.” A spokesperson for Shopify, an online platform that handles website orders, said your online store “is not engaged in real life”. The business practices and violated our terms, so we removed it from Shopify.”
Days after Ye released a roar on social media, the ad called himself a Nazi and claimed to be a love for Adolf Hitler. Later he disabled his account X.
On Monday, the Anti-Defamation League condemned the ad and wrote on X: “There is no excuse for such behavior.”
“Swastika was a symbol adopted by Hitler as a main symbol of the Nazis,” the Anti-Defamation League wrote. “It aroused his followers in the 20th century and continued to threaten and instill fear with anti-Semitism and white supremacy goals.”
Earlier this year, Ye released a series of confusing clothes on his online store, including works with implicit or ridiculous messages of Cyrillic and Greek words. Hoodies, sweat and shorts contain phrases in Russian, such as the “pioneer forum”, which linguistic experts say does not have any hidden meaning in the language.
Fox, who broadcasts Super Bowl, did not immediately respond to Tuesday’s request for comment.
According to the Hollywood Reporter, you seem to have purchased advertisements in the local market and have no broadcasts nationwide. Hours after the game ended, the ads aired again on Fox on Sunday. While the National Super Bowl ads can cost millions, local ads that are broadcast in certain locations are much less expensive.
Ye’s representative did not immediately respond to a request for comment.
In 2022, Ye released a series of offensive information, including images of Swastika inside the Star of David. Elon Musk, the owner of the site, said at the time that the Post violated Rule X and opposed incitement to violence. The site restored his account nearly eight months later and apologized to the Jewish community in 2023, with his comments posted on Instagram written in Hebrew.
In the past, you said he was diagnosed with bipolar disorder, but in a podcast interview posted last week, he said he had been misdiagnosed and had autism.
