HBO and Max (wisely) embrace the power of franchise IP. This year, Knights of the Seven Kingdomsthe third live TV series Game of Thrones Universe to premiere on HBO after 2019 Watcher And last year’s penguin and Dunes: Prophecy. It will also be before IP fuel Our last one Season 2, It: Welcome to Delhi,one Harry Potter Restart. But before you lament its lack of originality, remember that there is no new concept that is more proficient in going from total obscure to cultural agenda. No modern example illustrates this better than this White lotuswhich reflects HBO’s ability to shape and define emerging schools.
The sensational films often debuted to huge opening weekends until (notoriously) seeing ticket sales drop by more than 50%. tElevision usually presents presentation, increasing audience over time. Doing so requires high-quality storytelling, strategic marketing and organic speech, especially for original concepts that are not familiar to the audience.
in the case of White lotus, HBO teams up with four seasons shot in each season to provide immersive luxury therapy and experience to guests at the resort. The network also works with American Express to offer travel packages under the show. These collaborations not only helped to build the series fanaticism, but also attracted new audiences.
In 2021, White lotus Premiere Direct 420,000 Live audience and day audience. Season 3 debuted earlier this year 2.4 million Live audience and day audience. Season 1 Average 7 million Live + 7-day viewers in the window; Season 2 Average Up 10 million.
White lotus Invade collective cultural consciousness
At first glance, this impressive growth in this intentional esoteric series seems out of reach. certainly, White lotus Widely praised. But it also has a slow pace, solving heavy themes and relies almost entirely on character development outside of the murder mystery of opening each season. I like these elements. But they also White lotus Watches are more challenging than easier to digest TV effects.
However, it is leveraging cultural awareness to rise from niche critical babes to dating viewing. In recent years, the script’s wealth porn has exploded, or shows and movies that show jealous wealth in different ways: eating rich people, indulging in rich people, miracle/poets. Luxury luxury goods can be escapist and ideal, but they can also be angered. This is a formula White lotus Good weapons.
These titles explore the dynamics upstairs and how the growing socio-economic division shapes personal life and society. Billions,,,,, succession,,,,, Nine perfect strangers,,,,, Acapulcothis dynasty Restart, Parasite,,,,, Morning performance,,,,, lay off,,,,, Shit Creek– Class divides in the 21st century, financial problems, material-driven lifestyles and corporate malice. All of these titles revolve around an increasingly unrealized American dream, fueling unchecked greed and thus infecting our moral foundations. Although everyone has their own advantages White lotus Stand out uniquely.
White lotus Deploy conventional murder – as a “Trojan Horse” A more in-depth topic for the audience lay offRickon would say. It combines comedy, drama, thriller and luxury to create a charming seating TV in the way of a close relative. While many wealth porn titles blend genres, few effectively balance humor and dramatic ridiculousness. Can any other series laugh in the deadly Jennifer Coolidge gunfight? At its best, the series feels like a karma ticking time bomb.
The show proves HBO’s ability (and the vision of creator Mike White) creates and fosters success not based on pre-established familiar IP. succession,,,,, Happy,,,,, Insecure,,,,, The real detective,,,,, Bari,,,,, The gem of justice,,,,, Big Lies,,,,, East District Male,,,,, Undo,,,,, Gilded Age– These are recent HBO’s original work has a critical success, a win in ratings or both. HBO/Max CEO Casey Bloys and his team not only identify Buzzy Originals; they have nurtured a series that goes beyond the coastal critic circle to penetrate the mainstream. (When similar series White lotus The crest is a new subcategory wave). It was arguably the most valuable skill of the era when Hollywood studios ruled, recycling their own libraries over and over again.
Transform cultural influence into business value
Just like White lotus is a furnace of several tones and styles that also provide value in many ways. This is not a successful series because it is OK;It is successful because of how it contributes measurable success to its platform.
When Season 2 aired from October 2022 to January 2023, the show brought Nielsen a weekly list of the top 10 series of streaming series in the United States (known as the top ten out of seven times), amassing at least 60.5 million hours of viewers at that time. This streaming performance can easily outperform recent franchise shows penguin and Dunes: Prophecy. But the value of the multi-faceted flow era is far beyond that of Original viewership.
Between Q3 2021 and Q4 2024 White lotus According to Parrot Analytics, nearly $120 million has been donated to HBO Max/Max. It’s not as popular as the mainstream Mandalorian (about $1 billion), but still impressive about its category (Bridgerton spin-off Queen Charlotte, generated about $100 million). As a nuance of wealth, relationships, and cultural identity, the show is more focused than the fourth quarter family-friendly offering. From its acclaimed first season to a more commercial second, it brought the buzz of organic word of mouth into the sensation, which put Sicily’s action into practice and introduced new themes around sexual dynamic dynamics. Season 2 saw growth in acquisitions of new subscribers, highlighting how artistic risks (and star ensemble performances) can help drive growth.
Nevertheless, not every HBO original can Game of Thrones; White Lotus Contributed most of its value throughout its lifetime by retaining existing Warner Bros. Discovery (WBD) streaming subscribers succession).
The series generates most revenue from the United States and Canada (UCAN). However, as the region contradicts the subscriber saturated ceiling, the show is increasingly acquiring in the European, Middle East and Africa (EMEA) markets. WBD launches Max (APC) in Asia Pacific in November to open another market White lotus To attract audiences to the third season of Thailand Settlement, this could inspire new subscriber growth.
Familiar IPs are easier to viewers who are willing to invest their time in content they already like. However, not every new show can be a pre-built hit, sequel, reboot, revival or spinoff. Despite growing challenges, the original and new screen concepts remain crucial.
HBO continues to offer compelling series that often position themselves at the center of an ascending genre (its enhanced genre storytelling abilities, such as comic material, worthy of its own column). By addressing consumers’ timely attention and providing a sense of realization of a desire for class war, White lotus Once again, atypical and commercial success are not mutually exclusive. By doing so, it provides a blueprint for multi-season series to maintain quality while delivering business results in a challenging original programming market. Or, at least put the fortress in between Game of Thrones Derivatives.
