This Morning host Phillip Schofield accidentally shared his phone number live on air as the daytime programme was thrown into a major schedule shakeup.
During Thursday’s visit to the ITV studios, the 60-year-old presenter welcomed viewers back onto the show alongside his co-host Holly Willoughby.
At the start of the show, the presenting duo announced a major change to the beloved lunchtime show after ITV bosses decided to cut the show by an hour-and-a-half to cover the Autumn budget.
READ MORE: This Morning in schedule shakeup as show cut short by over an hour in one-off move
But the pair reassured viewers that a lot of exciting content was in store on the show, including the return of Neighbours just months after it was axed.
As they discussed the latest headlines in the news this morning, the dynamic duo welcomed Vanessa Feltz onto the show.
One of the hottest stories on everybody’s lips was the results of a recent study which showed that one per cent of the population know 11 or more phone numbers off the top of their heads.
It was at this point that Phillip Schofield shared his phone number live on air as the group shared how many numbers they could remember on the fly.
He confessed: "I only know my own. Actually, that's funny, that's just popped into my head, our old phone number. Newquay, 4807."
But he wasn't the only person to share his number on air, as Vanessa revealed: "What about when they had letters at the beginning? Ours was HIL 1134, Hillside.
"My grandmother was WIL [for] Wilsden" she recalled before she asked: "Who even has a landline anymore?"
But he wasn't the only one who struggled to remember phone numbers of his close friends and family, as viewers flooded to Twitter to share their thoughts online.
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One user confessed: "I can only remember my own mobile number and my house phone number no one else's lol #ThisMorning."
Another quipped: "Has Schofield got a new landline number? #ThisMorning" as a third boasted: "I can still remember my landline number from my first home #ThisMorning."
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