THIS Morning has received more than a hundred Ofcom complaints after Dr Sara Kayat said the Oxford coronavirus vaccine was "100 per cent effective" against death.
But viewers insisted the claim, made as the show returned to screens earlier this month, was "scientifically untrue" and "deeply misleading".
Ofcom told The Sun it had received 156 complaints about the "factual basis" of the doctor's comments about the Oxford/AstraZeneca vaccine.
Dr Sara left host Phillip Schofield opened-mouthed with the claim, insisting that the news "should be shouted from the rooftops".
She said: "After 12 days from the first vaccination of the AstraZeneca vaccine you are 100 per cent effectve against hospitalisation and death."
Phillip, 58, asked: "Why haven't we heard that before?"
Dr Sara, who is a GP in the NHS as well as a TV doctor replied: "Well, here I am. This is an excellent statistic and I think it's one that does need to be shouted about."
But some viewers disagreed, telling Ofcom in a letter they also posted on Twitter after the 4 January broadcast: "There is no possible way this claim can legitimately be made.
"What does 'you are 100% effective' mean? It is my belief most people will understand this as 'the vaccine will protect you 100% from hospitalisation and death', which is untrue."
Another wrote: "What is true is that in the published results of the trial, there were no cases of hospitalisation from infections after 12 days from jab.
"This is not the same as saying you are 100% protected."
A third wrote: "This is simply not true or based on scientific evidence."
The Sun has contacted a rep for This Morning for comment.
Britain has ordered 100 million doses of the Oxford/AstraZeneca vaccine – enough to vaccinate 50 million people.
The first were delivered to hospitals across the UK on 2 December, two days before the episode of This Morning aired.
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