The composer behind the jingle for the 1980s Shake n' Vac TV ad has died.
Jonathan Hodge came up with the catchy tune for the ad – which starred actress Jenny Logan dancing around a living room in high heels as she shook the powder onto her carpet.
The ad was voted the 18th best TV advert ever in a Channel 4's The 100 Greatest TV Adverts programme in 2000, which was topped by the Guinness ad featuring a surfer taking on a massive wave.
The lyrics to the song go: 'Do the shake n' vac and put the freshness back, when your carpet smells fresh your room does too, every time you vacuum remember what to do, do the shake 'n vac and put the freshness back."
The 78-year-old, who lived in Folkestone, Kent, died from multiple organ failure on July 7 at the William Harvey Hospital in Ashford, Kent.
He wrote more than 2,000 jingles for TV and radio ads, including ones for Bird's Eye Potato Waffles, Topic chocolate bars, Mars Bars and Pepsi.
The dad-of-three also had a No3 hit in the UK charts with If I Had Words, sung by Scott Fitzgerald with Yvonne Keeley – and which also featured in the 1995 movie Babe and has been covered by Westlife.
Among his other credits was writing the score for 1971 movie Villian starring Richard Burton and Ian McShane, and writing music for children's TV show Henry's Cat.
His daughter Tilly, who lives in Essex, said this week that she was 'very proud' of her dad.
She told the Folkestone & Hythe Express newspaper today: "I feel very proud of my dad – people might not know his name, but they will know his jingles.
"He was an eccentric character and a very bright personality – he was very caring and very funny."
His funeral will take place at the Hawkinge Crematorium in Folkestone, Kent, on July 23 at 1.30pm.
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