ALDI’s ‘AISLE OF ALDI’ promotional video
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Kevin the carrot has been a staple of Aldi’s Christmas campaigns after making his first television appearance during the 2016 festive period. This year will be no different as Kevin and his family make a return with a Christmas kick about as Aldi pay homage to the World Cup. Express.co.uk has everything you need to know about this year’s advert.
Aldi has teased its highly anticipated Christmas advert on social media.
In the festive clip, the retailer paid homage to the iconic 1998 Nike World Cup Advert.
Airport 98 featured Brazil’s World Cup squad playing football around the airport with Ronaldo missing a goal at the very end.
Inspired by the ad, Kevin was joined by his wife Katie and his kids Baby, Chantenay and Jasper in an airport.
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In the clip, Kevin read out a newspaper article: “A football tournament? In December?
“That’s going to get right in the way of Christmas.”
He screwed up the paper and threw it away only for some familiar faces to use it as a football.
A series of Aldi characters then kicked a ball about together throughout the airport.
Ronaldi, Messy, MmmBap, Roy Bean, Macaroony, Beth Swede and Marrowdona all starred.
Kevin was passed the ball but missed before looking out the window to see his place had taken off without him.
Katie and the kids, who were strapped into their seats on the plane, exclaimed: “Kevin!”
Will Kevin make it home for Christmas or will he spend the festive period alone?
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Aldi’s advert was teased on the retailer’s YouTube, Twitter, Instagram and Facebook on Sunday.
It seems the supermarket will release further advert’s in the lead up to Christmas so viewers can find out what will happen to poor Kevin.
The infamous carrot has been at the centre of Aldi’s Christmas campaigns for years.
In 2021, Kevin starred alongside Ebanana Scrooge in A Christmas Carrot.
In Aldi’s tease last year Kevin was nowhere to be seen leaving fans fearing the supermarket had made way for a new character.
However, Kevin did in fact feature in the Charles Dickens inspired advert alongside the new character.
It’s likely Kevin the carrot and his family will remain apart of Aldi’s Christmas campaign for years to come.
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