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“Star Wars” Hotel is an ideal metaphor for failed franchise operations

Chris SnellgRove | publishing

Disney ambitious attempts to create an immersive attempt to create an immersive hotel experience in the distant galaxy. It failed in the distance. According to reports, Disney’s ambitious attempts are being converted into the office space of the company’s imagination. Essence After this news, many writers and YouTuber are anxious to create their mourning mourning for this ambitious project and how much waste (some sources claim that its cost is as high as US $ 1 billion). But what is almost No one What has stopped appreciation is that the failure of this hotel is the ideal metaphor of Disney’s failure to deal with “Star Wars itself”.

Why is the Star Wars Hotel failed

Before the failure of the Star Wars, this seems to be a good idea, giving the fans a Western world-The opportunity to live in an interactive world full of props and trained actors. However, sadly, the high price of this experience keeps most fans away, and many people describe the whole thing as a high disappointment. Now, the whole thing has become an office. In these offices, the imaginations can create future amusement facilities based on the older IPS. This is where we start the metaphor of the Disney era.

When Disney first purchased the most favorable science fiction IP in the world, their biggest challenge was innovation … In short, they must prove that they can provide the quality and imagination made by George Lucas “Star Wars” content. This is the reason Power awakening It’s a soft restart New hope: They don’t want to shake too much, so they have given the re -series of movies that fans already like. Secondly, the crazy and controversial sequels The last Jedi warriorThe negative response to that movie made Disney began to play safely almost every time in accordance with the Star Wars.

Soon, most Disney+series distant series is far away, and in the distance, it is focused on familiar characters such as Boba Fett, Obi-Wanobi and Ahsoka. Speaking of familiarity, JJ Abrams returns directly The rise of the heavensHe filled the film with a famous face, from the emperor Palpatine to Han Solo. In this way, the franchise operations starting from so many innovations assume creative risks, and just hope that fans will accept warm -up leftovers.

Star Wars Hotel

So, what does all these have to do with the failure of the failure of the Star Wars? At first glance, it seems that it seems easy to make a hotel with the theme of Star Wars kill Over the years, there have been a holiday resort for famous people. Make the resort the same detail as Galaxy’s Edge, which is equivalent to making Power awakening Re -start -up as a soft start, because they can simply add Star Wars to verified formulas.

However, the executives of the resort became ambitious, a bit like what Rian Johnson did during production The last Jedi warriorEssence They decided to turn the “Star Wars” hotel into a completely immersive experience, as the company has never done it, but this is a complete failure … In fact, this is a bad hotel (narrow narrow hotel (narrow The room, short accommodation, short -term accommodation, few basic convenience facilities) and a bad game (unclear explanation, confusing interaction, limited role -playing possibilities). Paying a high cost (the lowest cost of two people is 4,800 US dollars!), This is a 2 -day experience, and the hotel died when they arrived.

As the “Star Wars” hotel fails, the imagination of the imagination of the familiar IP -related attractions such as Indiana Jones will use the space carand Monster companyEssence Now their failure (and metaphor) has been completed: one The big risk of Star Wars has failed to see it. Executives are transforming a hotel. According to reports, the hotel costs one billion to enter the company’s office and focus on the popular movies of the past movies. This is what Disney has been doing as a studio The last Jedi warrior FLOPED … launched the content approved by companies that mainly focus on old characters.

Disney Milky Way Star Clear

The “Star Wars” hotel has failed, but like a Zhongtu, failure is just a small part of a bigger problem. The creators behind this specialized rights are unwilling to take more risks and will provide endless slopes for familiar characters and stories, rather than do anything novel and innovative. Until the power behind Star Wars is willing to act again, this is a franchise right, which may be earlier than anyone else.

Data source: packaging


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