Sony has officially entered the electric vehicle (EV) market with its new model Afeela 1. Unveiled at CES 2025 and now available for pre-order, Afeela 1 marks an important milestone in Sony’s expansion from consumer electronics to the automotive industry.
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Afeela 1 appearance (Sony) (Kurt “CyberGuy” Knutson)
Performance and range
The Afeela 1 features a powerful 482-horsepower all-wheel-drive powertrain with a 91 kWh battery and an EPA-estimated range of 300 miles. It supports 150kW fast charging and is compatible with the Tesla Supercharger network, providing convenience for long-distance travel.
Afeela 1 appearance of Tesla charging station (Sony) (Kurt “CyberGuy” Knutson)
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Advanced driver assistance system (ADAS)
Afeela 1 has an impressive array of 40 sensors and cameras enabling Level 2+ ADAS functionality. These systems include lidar assistance for tasks such as autonomous parking and real-time environmental monitoring. The vehicle’s artificial intelligence processing power allows it to perform up to 800 trillion operations per second, paving the way for future updates that may enhance its autonomous driving capabilities.
Afeela 1 appearance (Sony) (Kurt “CyberGuy” Knutson)
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In-car technology and entertainment
Sony has emphasized creating interactive experiences in Afeela 1.
- Artificial intelligence personal assistant for voice interaction
- Dashboard-length screen for navigation and entertainment
- Surround sound system with Sony 360 Reality Audio technology
In addition, after the initial three-year free period, certain features will be available through a subscription model.
Inside Afeela 1 (Sony) (Kurt “CyberGuy” Knutson)
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Design and comfort
The Afeela 1 is designed with a focus on comfort and aesthetics. Its interior is made from high-quality materials, including plant-derived and recycled components. The cabin is optimized for entertainment and features strategically placed displays and noise-cancelling technology to enhance the passenger experience.
Inside Afeela 1 (Sony) (Kurt “CyberGuy” Knutson)
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Pricing and availability
The Afeela 1 comes in two styles: Origin starts at $89,900 and Signature starts at $102,900. Currently, reservations are open to California residents only, with a $200 refundable reservation fee. The Signature version is expected to ship in mid-2026, and the Origin version will ship in 2027.
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Afeela 1 appearance (Sony) (Kurt “CyberGuy” Knutson)
Kurt’s key takeaways
Sony’s entry into the electric vehicle market with the Afeela 1 represents a major shift in the integration of technology and mobility. With its high-performance specs, advanced driver assistance systems and focus on entertainment, it’s designed to appeal to tech-savvy consumers looking for more than just transportation.
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