Scott Dunn and Jacada Travel Join The Conscious Travel Foundation | Travel News Hub

London, United Kingdom, March 12, 2025 / TRAVELINDEX / The Conscious Travel Foundation, a non-profit membership organisation championing sustainable and positive-impact travel, has welcomed a significant number of new members – including leading luxury tour operators Scott Dunn and Jacada Travel – as it continues to expand its influence in the travel industry.

Founded in 2020, membership now stands at over 100 travel companies, all participating in the Foundation’s community-driven education and philanthropy programmes.

Scott Dunn, the Foundation’s 100th new member, and Jacada Travel are among the latest UK-based tour operators to join, alongside The Unforgettable Travel Company and Steppes Travel. Further new members include Inclusive Morocco, ABOUTAsia (Cambodia), Panoramic Journeys (Mongolia), Reefscape (UK) and The Tailor (Australia). New properties include OKU Hotels, Riad Botanica (Morocco), Nikoi and Cempedek Islands (Indonesia), Uga Escapes (Sri Lanka) and UK marketing agency, Canopy Marketing.

Scott Dunn has been quietly working with nature-positive tourism consultancy, ANIMONDIAL, for the past 12 months as part of their commitment to taking action and embedding sustainable practices across all areas of the business, as of October they were joined by Charlie Darlington as Sustainability and Nature Positive Tourism Lead, a brand new position for the operator.

Maudie Tomlinson and Olivia Cryer, co-founders of The Conscious Travel Foundation said: “Scott Dunn joining us on our journey is a real milestone for the Foundation, as alongside co-founder Amy Welfare, we have a personal connection to the company, having all previously worked at Scott Dunn. It feels like we have come full circle and we are excited to be able to support Charlie and the team.”

Charlie Darlington, Sustainability & Nature Positive Tourism Lead at Scott Dunn said: “Our newly formed Sustainability Committee received over 40 applications for 11 representative positions, which is a testament to the passion and drive amongst our team to do more for the natural world and communities in the places they operate in, and closer to home.

“Joining The Conscious Travel Foundation will enable us to build on our existing knowledge, learn from industry experts and guide our next steps as a team.”

As luxury travel operators are increasingly investing in consultancy, certifications, and memberships with purpose-driven communities to accelerate meaningful change, The Conscious Travel Foundation has experienced a significant increase in tour operator memberships following its decision to welcome larger operators in late 2024. This expansion was driven by growing demand for learning resources, industry support, and peer-to-peer collaboration.

Maudie and Olivia said: “ We are also thrilled to welcome Jacada Travel to The Conscious Travel Foundation. As a leader in responsible travel, their dedication to sustainable tourism and collaboration perfectly aligns with our mission and brings additional sustainability expertise into our community from a tour operator’s perspective.”

Natalie Lyall-Grant, Positive Impact Manager at Jacada Travel said of joining the Foundation: “At Jacada, we’ve always believed that travel can be a powerful tool for creating positive change, and put a firm focus on cross-sector collaboration, expanding our partnerships with industry experts and NGOs to enhance our ability to drive positive change.

“We see joining The Conscious Travel Foundation as a way for us to deepen our commitment to responsible travel, connect with like-minded businesses, and continue to educate ourselves on current best practice. Being a part of a collective also helps us to demonstrate the transparency and accountability that we believe is integral to responsible tourism.”

As membership grows, The Conscious Travel Foundation is expanding its philanthropic efforts. It currently supports four grassroots projects via its Community Impact Fund and a further 40 global initiatives through its Member Directed Giving scheme, where members fund projects in the destinations they operate.

“We measure our impact by the change we create in the industry,” said Maudie and Olivia. ” By sharing knowledge and expertise across our community, we can drive real, lasting change together.”

About
The Conscious Travel Foundation is a non-profit membership organisation that promotes sustainable, positive impact travel. Through education, collaboration and thought leadership, they empower their members to make changes in their businesses, whilst supporting grassroots projects around the world through their philanthropy programme.