Princess Cruises shakes up the cruise drink scene

Princess Cruises wants its passengers to have an unparalleled opportunity to toast with the best drinks to the most interesting destinations.
After debuting new high-end wine and spirits products aboard its newest ship, Princess, Cruise Line has launched its exclusive Love Series premium wine collection in the summer 2024 range.
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Designed to enhance the Princess’s cruising experience with premium, elegant wines and spirits, the range is created in partnership with renowned celebrities who have left their mark on the beverage business. To ensure Love Line reflects the diverse tastes and preferences of Princess passengers, the cruise line has continued to expand its offerings since launching the series.
This year, Princess Cruises is even taking its beverage program one step further to set a new standard for the cruise industry as it introduces the first standalone non-alcoholic menu from a major cruise line. The Amore Princess Zero zero-alcohol collection will roll out to fleets in March and will be complemented by premium non-alcoholic elixirs and spirits alternatives.
But as the cruise line turns its attention to non-alcoholic beverages, it hasn’t stopped enhancing its premium spirits. Building on its celebrity beverage partnerships, Cruises has recently added more stars and new flavors to its cocktail experiences available on board.
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image copyright:Princess Parade
Princess Cruise adds a mobile pantalones to Tequila Hotel
No matter the party, Cruise Line is now mixing up freshly crafted cocktails with the new mobile Pantalones Tequila Cart. Princess Cruises recently posted a video on its social media channels showing a bartender using the new carts to start a fire, including one on the pool deck serving Cruise Line’s signature Pantalones Tequila Cocktails.
Pantalones Organic Tequila (Camila) and Matthew McConaughey are among the celebrity-created spirits in Cruises Cruises’ Love Line Premium Liquors Collection. As part of the collaboration, the Pantalones team and Princess bartender Rob Floyd worked together to create lively, Kitschy-inspired cocktails inspired by the brand’s “no pants” attitude.
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Pantalones Tequila cocktails and other signature beverages created in collaboration with Princess Cruises’ celebrity creative partners bring a unique and indulgent experience to Cruise Princess Cruises ships.
Other celebrity beverage brands appearing in the Love Line Premium Liquors range include Betty Booze and Betty Buzz, Blake Lively’s Betty Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Melarosa Sauvignon Blanc and Jason Aldean’s Melararosa Sauvignon Bland and Red Blends, created by Artist Romero Britto and Love Prosecco by Kylie Minogue Minouge’s Minouge’s Minouge’s Minouge’s Minouge’s Minouge’s Minogue Prosecco – Sparkling rosé wine without the alcohol.
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Jason Momoa’s Meili Vodka joins celebrity drink lineup
Princess Cruise also recently added another name to her growing list of partners. Meili Vodka, a craft vodka created by globally recognized actor, environmental advocate and entrepreneur Jason Momoa and his partner, creative director and artist Blaine Halvorson, is the latest addition to Princess’ premium Spirits offerings.
Sourced from pure glacial water in Montana and distilled using only natural ingredients and sustainable practices, Meili Vodka is an exceptionally smooth vodka with a rich, balanced flavor. Whether served straight, on ice or as the base of signature cocktails, Meili Vodka invites Princess passengers to savor its refined elegance while celebrating its sustainable journey from Source to SIP.
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“Meili reflects Jason and Blaine’s passion for sustainability, quality and innovation, which makes it the perfect addition to Princess Cruises’ Love Series Premium Wines range The perfect complement,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “This partnership continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities.”
Meili Vodka and Cruise Line’s other premium alcohol options include its Princess Plus and Princess Premier drink packages.
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