TOWIE star Gemma Collins was left red-faced after a jumper from her new collection included a spelling error.
The winter warmer was set to retail at close to £40 and would have provided adoring fans with one of the Diva Forever's iconic slogans.
With the awkward blunder now out in the open, it's anyone's guess if Gemma will keep the sweatshirt that had incorrectly spelled the word "queue" up for sale.
The 39-year-old, who often models her own collection, can be seen on her website posing in the white item which includes a bright pink slogan that can't be missed.
Standing with one hand on her hip, she struck up a pose wearing the item that reads: "Sorry I Don't Que Hun."
The GC was referring to the word "queue", which means to form a line of sequence in an orderly fashion not, "que", which is Spanish for "what" as printed on the garment.
Only recently Gemma, unleashed her "I'm Claustrophobic, Santa!" advent calendar that raised a few eyebrows with the price for the decadent countdown piece setting fans back £20.
She is also plugging a flamboyant calendar filled with scrumptious pink chocolates behind each of the windows.
Her website reads: "Dreaming of a Pink Christmas? Then get your hands on the Luxury Limited Edition Gemma Collins Pink Chocolate Advent Calendar.
"The Only Way to Countdown to Christmas in True Diva Style.
"Each day you'll get a delicious Pink Chocolate behind each window!"
As her signature Celebrity Big Brother "I'm Claustrophobic Darren" went viral, it's no doubt that in spite of the large fee shoppers will likely shell out the cash for the indulgent goods.
Given the TV star's recent three stone weight loss it is evident that she has not been lapping up the chocolates from her own Christmas produce.
Well, maybe the odd treat?
Gemma's transformation kick started during her stint on ITV's Dancing On Ice, and following the show she decided to overhaul her lifestyle, opting for more exercise and healthier foods.
Although she has revamped her daily routine, Gemma has continuously hailed SkinnyJab for giving her the booster she needed to shed the pounds.
Daily Star Online has contacted Gemma's representatives for comment.
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