Princess Diana's niece is going head to head with the Queen's grandson Peter Phillips in promoting a rival milk brand in China.
Lady Kitty Spencer is the latest aristocrat with royal connections to trade off her status amid the outrage caused by Prince Harry and Meghan Markle looking to make millions off the 'Sussex Royal' brand.
Putting her face to Satine Jersey milk, the daughter of Earl Spencer posed with a cup of tea for photos at the British Museum while Peter has jumped on board with Shanghai-based Bright Dairies.
Lady Kitty, 29, told journalists in China that the Royal Family's day "usually begins with a cup of milk or a cup of tea", reports the Mail Online .
Satine is sold by Chinese food giant Yili Group.
Both first cousins of William and Harry, Lady Kitty and Peter's dairy promotion campaigns kicked off in June last year, with products billing themselves as from Jersey cows and targeting the Chinese middle-class market.
In her advert, model Lady Kitty is seen sipping tea in the famous museum while a Chinese woman pours milk from a carton titled 'Satine Jersey Milk British Museum Classic Edition'.
Amongst the promotional material, the company played up her royal connections, despite her not being a member of the Royal Family.
She is referred to as the "niece of the late Princess Diana" and said that she has "shared the story of Jersey milk and the British Royal Family.
While Lady Kitty herself is quoted as saying: "Jersey milk has a close relationship with the British Royal Family. At Buckingham Palace, the official residence of the Queen in London, the Queen’s day begins with drinking a cup of tea.
"Jersey milk has been enjoyed by the British Royal Family for many years. Jersey milk is considered to be the finest and most special from the United Kingdom."
Lady Kitty grew up in South Africa with mum Victoria and has been based in London for five years, having signed with Storm Management.
She posted a photo of herself at the Satine milk launch on Instagram , referring to the deal as a "paid partnership" with the British Museum.
In a behind the scenes video she says she is "thrilled…to celebrate the collaboration between the British Museum and Satine".
The Mail reports the museum took a fee for hosting the launch, describing it as "commercially sensitive".
A spokesman said: "The British Museum started its brand licensing programme back in 2016 and has an international programme, with select licensee partners in China, the UK, Europe and North America.
"The press release details the collaboration on this particular product and the role of the British Museum, whereby the design of the packaging for a specific product was inspired by objects in the British Museum’s collection."
Printed on the milk carton is ‘Satine – The British Museum’ alongside a sketch based on an 1846 lithograph of Queen Victoria and Prince Albert with their children, titled The Royal Children in the Nursery.
A copy of the original artwork is in the Royal Collection.
Lady Kitty and Peter's involvement in lucrative deals comes as Prince Harry jetted off to Canada to reunite with wife Meghan and son Archie after their decision to step down as senior royals.
With their intention of working to become financially independent and having relinquished their titles and promised to repay public funding pumped into Frogmore Cottage , they have, however, been criticised over their plans to make millions in endorsements abroad.
This includes potential deals with the likes of Netflix and Disney.
In a behind the scenes interview for his promotions of 'Jersey Fresh Milk', Peter says he and the other royals were "brought up" on Jersey milk and says it's a privilege to be part of an "exciting new project" to bring it to China.
The 42-year-old and his sister Zara have never held HRH status and the siblings have been scrutinised before about how they make their money, reports the Mail.
A caption for a promotional still of the advert describes Peter as a "British Royal Family member" while the advert itself features a replica of the coach the Queen uses on state occasions.
In 2008, Peter and his Canadian wife Autumn Kelly sold exclusive rights to their wedding to Hello! magazine, while last year the royal had meetings with Chinese entrepreneur Dr Johnny Hon over a potential horse-racing private members' club in Hong Kong.
The Mail reports, former Home Office minister Norman Baker has urged the Cabinet Office to probe Peter's cashing in on his royal links to sell milk for the Chinese state, while other MPs criticised the ad.
Neither Lady Kitty’s agent, Peter or Buckingham Palace have provided a comment.
Source: Read Full Article