Cadbury's delights fans by launching chocolate orange Dairy Milk bars

Just in time for Easter! Cadbury’s delights fans by launching chocolate orange Dairy Milk bars

  • Cadbury’s has launched a chocolate orange Dairy Milk bar in time for Easter
  • The  £2.49 180g fruit infused milk chocolate treat will be available in store this month with some savvy shoppers already spotting in on supermarket shelves 
  • Comes after a year of chocolate orange launches including Twirl, Galaxy, Tobelerone and Bourbons  

Cadbury’s has delighted fans by launching chocolate orange Dairy Milk bars.

The British chocolate giant will be selling the fruit-infused sweet treat in British supermarkets from this week, with some savvy shoppers saying they’ve already spotted them in stores.

The bars, which will cost £2.49 for 180g, will have the same melt-in-your-mouth taste as a standard Dairy Milk bar with the added smooth zest of orange.  

Cadbury’s has delighted fans by launching chocolate orange dairy milk bars

 Taking to Instagram, dozens of snack reviews have spotted the new sweet treat, saying they ‘can’t wait to try’.

It comes after 2020 became the ‘year of chocolate orange’ with dozens of confectioners launching citrus and cocoa products.

Starting in late 2019, Twirl launched a chocolate orange flavour, Mars Wrigley also launched a chocolate orange Galaxy bars.  

Throughout 2020, Cadbury’s launched their own chocolate orange buttons, and fingers, while Toblerone, and Tesco also got in on the action launching chocolate orange bourbons.    

The British chocolate giant will be selling the fruit-infused sweet treat in British supermarkets from this week, with some savvy shoppers saying they’ve already spotted them in stores

The bars, expected to be £2 for 180g, will have the same melt-in-your-mouth taste as a standard Dairy Milk bar with the added smooth zest of orange

Speaking to Delish UK, Cadbury’s confirmed the news, saying:  ‘It’s true – our iconic Cadbury Dairy Milk bar will be available with an orange twist soon.

‘The new Cadbury Dairy Milk Orange Bar will be available in Tesco, Londis, One Stop, Premier and Budgens this April! We will be able to share more details very soon – so watch this space!’

Fans were also quick to get in on the excitement, with many saying they’re going to head out to their local shops to pick up a bar. 

Taking to Instagram, dozens of snack reviews have spotted the new sweet treat, saying they ‘can’t wait to try’

The new product (pictured) comes after 2020 became the ‘year of chocolate orange’ with dozens of confectioners launching citrus and cocoa products.

Cadbury’s said the new Cadbury Dairy Milk Orange Bar (pictured)  will be available in Tesco, Londis, One Stop, Premier and Budgens this month

 ‘Going to melt this down and eat it with a spoon,’ said one.

‘MORE ORANGE, YES!’ exclaimed another.

‘Going to get this tonight,’ added a third.

‘This is what I’ve been waiting for,’ commented a fifth. 

Fans were also quick to get in on the excitement, with many saying they’re going to head out to their local shops to pick up a bar

While some were very excited, others were unsure for the need for another chocolate orange treat. 

‘More orange? I just want some banana,’ said one.

‘I’m so done with orange, I just want some exciting new flavours,’ added another. 

‘This will be nice to be fair, I just wish they had some originality,’ commented a third. 

It comes as Cadbury changed it’s packaging to add quotes from surprising stories told by older people on its packaging in a campaign with Age UK.

The true stories, first shared in October 2020 through the brand’s The Originals advert, are from older people from all walks of life with surprising and inspiring experiences to share. 

The stories help to remind the British public that a conversation with an older relative or neighbour could be just as rewarding and entertaining for you, as it could be for them.  

Pippa Rodgers Brand Manager at Mondelez, told FEMAIL: “We’re proud to continue our long-term partnership with Age UK. To be featuring the Donate your words campaign across 10 million Cadbury Dairy Milk bars is both exciting and fitting, as we look for more impactful ways to support this important mission. 

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