MSNBC’s nighttime lineup may soon be completely different from what a stubborn audience would expect.
According to two people familiar with the matter, NBCuniversal-backed wired networks are expected to transfer the trio of Symone Sanders-Townsend, Alicia Menendez and Michael Steele to a 7 p.m. working day Tuesday to Friday. Hour, 7pm to 9pm, the move will have a direct impact on Joy Reid, who is currently filling her anchor at 7pm and is expected to be in Her final show was held this week on MSNBC.
More from diversity
Additionally, according to three knowledge of the current talks, the host of the Monday night, who is expected to be held on Monday night, led by Rachel Maddow, his Alex · Alex Wagner is expected to be appointed as a contributor. The people said Wagner has been working as a correspondent in the United States for the first 100 days of the new Trump presidency, and Rachel Maddow is anchored at 9 o’clock every day, and he is unlikely to be the one who is anchored at 9 o’clock every day. Return to her workday night. According to one of these people, Jen Psaki is expected to take over for at least an hour. MSNBC also held talks with Eugene Daniels of Politico and Melissa Murray, a law professor at NYU, who specializes in the regulation of sexual, marriage, care, care and reproductive rights that will allow them to join the network with unspecified capabilities. These people.
MSNBC declined to make executives available for comment. Puck previously reported some of the above plans.
After Rebecca Kutler, former senior director of CNN, was named Rebecca Kutler, known for developing new talent and programming concepts, was named the new president of MSNBC. She is in charge of the network’s unique challenges, including pressure to work with the Trump White House and spinning together with other NBCU cable networks into a new publicly traded company. She told employees that NBCU director Mark Lazarus announced that she would lead the new spin-off.
Like other wired networks, MSNBC faces significant business challenges. Viewers who settle down every night to watch MSNBC reviews for hours are moving elsewhere. According to estimates by Kagan, a part of S&P Global Intelligence, MSNBC is expected to dump about 10.5% of its subscribers between the end of 2023 and the end of 2025. During that period, rivals Fox News and CNN experienced similar erosion. By the end of 2025, MSNBC can have an average of 61.3 million viewers left, compared to 68.5 million in 2023, an election year, and it is usually the audience between these two milestones back to the news.
Kutler described plans to establish an independent news media organization for MSNBC, which will lose contact with NBC News after the new company is formed. She wants to launch a separate MSNBC Washington Bureau and add a new roster of international and domestic journalists. She also wants to hire a new talent mind, Washington Bureau chief and content strategy chief. However, she has shed light on a plan to get closer to the progressive tendency of the network, rather than trying to direct it to the center.
MSNBC has been working hard to bring viewers back after the 2024 presidential election results. Both MSNBC and CNN have suffered huge erosion after Donald Trump returned to the White House and talked to the nation, and programming changes have been announced in recent weeks. At MSNBC, Rachel Maddow returns at 9pm Monday to Friday, compared to the Monday-only schedule she has enjoyed in recent years (with various special appearances). Since the inauguration, MSNBC’s overall viewership has surged during prime time and throughout the day, although its audience level is much lower than Fox News Channel.
Kutler helped create the “Weekend”, led by Sanders-Townsend, Melendez and Steele, the show was already Saturday and Sunday morning. In its first year of airing, the program saw audience time periods in overall viewership and among people aged 25 to 54, advertisers liked the most in the news show’s favorite population. Meanwhile, Psaki has been a favorite among MSNBC executives since former Biden White House press secretary joined Sunday’s lineup in March 2023.
Kutler may have more store changes and has been working on MSNBC’s day and weekend schedules. The network has not yet announced as an official replacement for NBC News veteran Andrea Mitchell, who has recently left after anchoring a midday plan for decades. Staff are curious whether daytime hosts with NBC News will stay in touch with MSNBC for a longer period of time.
The best variety
Sign up for Variety’s newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.
