Google’s Gemini AI will soon include ads – Sundar Pichai prompts future monetization beyond subscriptions – Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Tuesday, Alphabet inc. Goog Googl CEO Sundar Pichai It suggests a potential future monetization strategy for Gemini AI, including the introduction of advertising.
what happened: On the company’s fourth-quarter earnings call, analysts Ken Gawrelski When asked about Gemini’s long-term monetization strategy, especially whether to integrate advertising into the platform.
In response, Pichai confirmed that while the company is currently focusing on free and premium subscription tiers, advertising may play a role in the future.
See also: Mark Zuckerberg’s Meta pays Trump $25 million to settle Facebook’s lawsuit, Instagram ban after the January 6 riot: “Redefine Us An important year of relationship with the government”
“We do have great ideas about the local advertising concept, but you’ll see that we’re headed by user experience, but I think we’ve been working on getting our products to work and reach billions of users. Advertising has always been that Important aspects of strategy.”
Convert Gemini’s potential advertising model with YouTube Method, he suggested Google Over time, users will be given a choice. “Like you see on YouTube, we offer people options over time,” Pichai added.
Currently, Google remains focused on driving adoption through subscriptions, he said.
subscription Benzinga Tech Trend Newsletter To deliver all the latest technology developments to your inbox.
Why it matters: During the revenue call, Pichai also highlighted Google’s broad user base, noting that the company’s seven products and platforms, each with more than 2 billion users, is now integrating Gemini.
He also highlighted Google’s leadership in AI, noting that the media models it generates and Gemini always ranks highest in industry rankings and benchmark standards. In fact, there are currently 4.4 million developers using the Gemini model, which is twice the number six months ago.
Alphabet reported fourth-quarter revenue of $96.5 billion, up 12% year-on-year. However, according to Benzinga Pro, the estimated value of street consensus is insufficient.
Price action: Alphabet’s Class A shares fell 7.35% in pre-sale trading, while Class C shares fell 7.08% as of early Wednesday. Class A shares rose 2.56% to $206.38 on Tuesday, while Class C shares rose 2.50% to $207.71.
See more Benzinga’s consumer technology coverage Follow this link.
Read the next post:
Disclaimer: These contents are produced to a certain extent Benzinga Neuro and was reviewed and published by Benzinga.
Photo provided by: Google
Market news and data that Benzinga API brings you
In 2025 benzinga.com. Benzinga does not provide investment advice. all rights reserved.