People on social media are praising a Starbucks employee after he called out a salesman for sending a "sexist" email.
David Brunelle, the Director of Product Engineering for the coffee chain, took to Twitter to share the message he was sent and his brilliant response.
His screenshot of the offending email reads: "I can't help myself, what's your go-to order at Starbucks? I like my women like I like my Starbucks coffee order: Tall, Blonde, Americano…"
Appalled by the "blatant example of sexism" in his inbox, David quickly responded, explaining exactly why it was wrong of the unnamed sender to make this kind of comment.
He said: "You lost me with this line.
"Tech can be a challenging place for women. Your statement perpetuates the mindset that women are here for our entertainment. I don't believe that to be true.
"This type of statement also makes a few dangerous assumptions: that I'm heterosexual and will relate to the objectification of women, that I'm cisgender and haven't personally been objectified/alienated, and that I'd feel comfortable objectifying women behind closed doors."
He adds: "One of my company's values, that I am deeply committed to upholding is 'creating a culture of warmth and belonging, where everyone is welcome'.
"I'm also dedicated to increasing diversity in technology. In order to increase the number of women and minorities in this field, we need to foster an environment where everyone feels safe and supported. It doesn't seem like our values align."
After sharing the post, he later urged his fellow men to "call each other out" if they saw someone behaving this way.
"Don't normalise this type of behaviour," he said. "Make sexists the ones who are alienated, not women."
More than 26,000 people liked his post and over 4,400 retweeted it.
One person commented: "Wow, it is really hard to believe that this s*** is still going on. Well done for calling this out. Don't worry women, the majority of us have your backs."
Another replied: "Not only is that sexist and gross, it's incredibly unprofessional."
A third added: "Thank you, thank you, thank you. This means so much to me and to so many women like me – esp those of us that are or have been in sales.
"This kind of bro behaviour is way too common and it's going to take strong allies like you to change this dynamic."
However not everyone was so impressed with David's response.
A different user asked: "What do you want, a medal?"
A second said: "Am I missing something here? Didn't the guy just ask you what your favourite coffee at Starbucks is and express his preference for women, however cheesy that might have been?"
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