Following the news of Baby Keem’s partnership, Converse continues its legacy of championing self-expression by bringing together established and emerging creatives from over 18 cities around the world in a new multi-format campaign — “Create Now. Create Next.”
From music and choreography to art and skateboarding, the brand enlists a diverse selection of global creatives across a range of disciplines for this dynamic campaign. “Create Now. Create Next.” sees the likes of California’s Vince Staples, Seoul’s Lil Cherry, Berlin’s Honey Dijon and OKC’s Shai Gilgeous-Alexander, plus many more in their creative element whilst adorned in Converse footwear.
Several of the talent featured, including Parisian artist Engy Saint-Ange, UK-based Navinder Nangla, South African Nyota Parker and Thabang Ramphisa, and Australian multidisciplinary artist Serwah Attafuah, are also part of the brand’s wider Converse All Stars creator community – an initiative that provides emerging talent with access to mentorship and opportunities.
Teaming up with long-term collaborator Tyler, The Creator to executively produce the soundtrack to the campaign, he draws upon his extensive archives to create an exclusive instrumental for the visuals. Continuing to tap into creativity through music, Converse has also curated a Spotify playlist comprised of a selection of global tracks, spanning genres of hip-hop, afro punk and K-pop, which is a testament to the global nature of the campaign.
Check out the full “Create Now. Create Next.” visuals in the video above. For more information on the campaign visit the Converse website.
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