Adrianne Ho has launched her latest concept brand, The Farmers Market Global. At the heart of it, the brand is an intersection of agriculture and sport rooted in the inclusive culture of the farmer’s markets around the world.
In the debut of The Farmers Market Global, the brand has released a collaborative collection with The Racket Doctor in Los Angeles for the U.S. Open to honor 50 years of the organization serving the local tennis community. Sticking to its roots, the collection has also launched with an installation that offers pop-ups that consist of exclusive collaborative apparel, handmade accessories, vintage collectible books and farm-to-table organic produce.
Adrianne comments on the partnership, “Racket Doctor is such a unique relic to the Los Angeles community. They’re like your neighborhood greengrocer but for tennis and don’t sell online. If you need a racket strung that hour, they got you.” The community-focused motif played a large part in the inspiration for the collection, as well as allowed the multi-brand global ambassador to spotlight local brands.
The Farmers Market Global is expected to bridge together Adrianne’s passions for fitness, fashion and food, creating an amalgamation that results in a high concept brand with a purpose. Take a look a what to expect above. For more information, check out The Farmers Market Global.
In other fashion news, Richardson’s FW21 drop focuses on utilitarian basics.
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