Until recently, nearly every version included a selfie of Ms. Sundberg’s po-mouth, even though the title was about Goldman Sachs interns. (“There are a lot of people,” she said of her subscriber base.) Feed me, focusing on a certain millennial culture in New York City. The restaurants they patronize, the media they consume, picturesque holidays, online shopping habits, obsession with Gen Z.
“She’s almost like Carrie Bradshaw of her generation,” Ms Min said, whose company also released its flagship newsletter Ankler on the bench. Feed Me is now ranked fourth in the platform’s popular commercial publications rankings, below Ankler.
Like Ms. Sandberg wrote in the first person, like the split heroine of “Sex and the City,” usually putting herself in the scene (“I went to Oldmond last night for supper…” ) or stress her connection with a person (“I texted some of my friends who worked on Wall Street this morning…”).
But, she is not a regret columnist. But that’s not the point of Ms. Min’s comparison: “If ‘sex and city’ is about seeking romantic achievement, then Emily’s voyeurism is about money, and the same feeling may be unachievable, frustrating, For some people, it’s an easy thing to do,” Ms Min said.
Thanks to its gossip core, feeding me sometimes reminds people of Jock (Gawker) – written by young people in New York, self-assured with their own taste and authority. Max Read, former editor of Gawker, said he may not understand or occupy the “parallel New York City” built by Ms. Sundberg, but he still loves reading it.
