Elon Musk (Elon Musk)‘ X The anti -Torais lawsuit has been expanded and more outstanding advertisers are included in the defendant list. The lawsuit accused the collective conspiracy to resist the advertisement on the platform after Musk took over.
what happened: X now includes Nestle,,,,, Abbott laboratory,,,,, Gao Lingjie,,,,, Lego,,,,, Pinterest,,,,, Tyson Foodand shell In the initial litigation that was initially filed in August. The lawsuit stated that members of the Global Media Alliance (GARM), who have already destroyed, illegally rejected billions of dollars of advertising revenue.
In this case, the World Advertisure Federation (WFA), CVS Health, Mars, Mars, øRSED and Twitch were also appointed as defendants. WFA has previously announced the plan to deal with the lawsuit and advocate that it complies with the competition law.
According to insiders, the lawsuit stated that at least 18 GARM members stopped advertising on Twitter after Musk acquired the platform from November to December 2022.
Please read another: Elon Musk announced its changes in X, and pay attention to negative emotions: “too much negation”
It is said that this resistance has caused X to become a low -competitive entity in the field of digital advertising and reduce user participation on its platform.
X requires compensation and ban on violations of US anti -Torais laws. WFA, Diageo and WPP are also facing similar lawsuits from video website Rumble.
Why is it important: The expansion of this lawsuit emphasizes the continued tension between X and major advertising customers after Musk take over. The results of this case may have a significant impact on the digital advertising industry and competition law.
If X’s allegations are proved, it may reshape the dynamics of digital advertising space and set a precedent for future cases involving suspected anti -competitive behavior.
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