Dave Portnoy, founder of Barstool Sports, knows one or two things about podcasts and believes that the industry is “super confusing” today, so “early and different” is a key element of success.
“We already have every podcast, like we’re in the sun. We’re already early on,” Portnoy told Fox News Digital Digital.
Indeed, Barstool has produced podcasts for people from all walks of life, including popular sports champions like “Pardon My Take” and “Spittin Chicks”, a popular culture brand that is centered around women, “Chicken in the Office.”
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Barstool Sports founder Dave Portnoy has launched several successful podcasts in a “super complex” space. (Dave Portnoy Show with Eddie & Co/YouTube)
Barstool’s podcasts can play almost everything, with its hosts exploring conspiracy theories, “YAK” and “KFC Radio” offering dressing room-style drama ters, “BFFS” provides candidate conversations for young Z audiences, “Debuting”, “Highlights” cover the scope of “Light Camera”, “Light Camera”, and most explores movies, explores the movement of the always, and always forms the always, and always introduces “”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another introduction”, “Another meeting”, “Another meeting”, and more. Barstool has also produced numerous comedy and gambling podcasts, as well as Portnoy co-host “The Unluamed Show”, which introduces weekly dramas within the company.
Barstool even has a podcast, “Taylor Watch is Taylor Swift News.
Portnoy believes that successful recipes are very simple.
“This is the guys who are doing podcasts, whether they are fun, connected, honest, authentic, and all of them have been done,” he said. “With the credibility of the audience.”
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Dave Portnoy believes that “credibility with audiences” is the key to success. (Stacy Revere/Getty Images)
One of Barstool’s most successful podcasts is “Title Her Dad,” a gender theme hosted by Alexandra Cooper and Sofia Franklyn. The co-host ended up taking a separate approach, and Cooper has become one of the most influential voices in all media.
Cooper received a multi-million dollar deal for Spotify under the “Call Her Dad” brand and jumped to Siriusxm in 2024 to earn a huge payday, and reportedly earning $125 million in three years.
Cooper went on to sign the influential Alix Earle, who recently became the first digital cover star in sports painter swimsuits – signing her unstable network, but the variety show reported last month that female influencers had split and left their own ways. When Portnoy found himself in ordeal, he posted a can of high school videotape playingfully shaking himself, superimposing it on the image in the morning, showing him calling Earle.
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Alex Cooper, Dave Portnoy and Alix Earle.
Many skeptical Barstool sets to sign Earle, but Portnoy says he is actually laughing at Cooper, who posted a similar video when she signed former bar factory host Grace O’Malley.
“That’s a joke,” Portnoy said.
He added: “I just learned that Alix Earle was even huge, obviously Alex worked for me. I still had a good relationship with her, but she made the same video with grace. So I was just laughing and laughing at the fun.”
“The Barstool model is about finding unknown people and then making them big. Once they’re already big – what happened to Alex and Alix. [for]? And vice versa,” Portnoy said. “Money complaints, old band labels…I just kind of needled Alex Cooper, like Turnabout is fair drama. ”
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