“Charm Price” is a kind of fast -food restaurant technology. This is necessary to know
A psychotherapist told Fox News
The so -called “charm pricing” technology is why many menu items are not priced at the price of the United States. Jonathan Alpert, a headquarters in New York, told Fox News Digital.
“Our brain often handles numbers quickly and emotionally, especially during the purchase of decisions.”
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He said that when the price of an item was $ 9.99, “our brain is locked as anchor point and associates with a small cost. Even if we logically we know it is close to $ 10.”
According to food and cultural websites The Takeout, this is called “left -sized effect”.
A psychototer said that the price of some retailers ended with “99 cents” to encourage people to spend more money. (Istock)
The takeaway said, “This may induce you to feel like a piece of items cheaper.”
“If the three prices you want to buy are $ 5.99, your brain may immediately assume that a total of $ 15, and it is actually close to $ 18.”
It adds that people may feel “bargaining or trading.”
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Alpert said that in addition to this “charm pricing”, the restaurant also tried other ways to spend more money than they planned.
He said that it includes providing “attractive menu design or descriptive language, making the purchase more worthy and indulgent.”
People may feel that when they are not, they may “get cheap or trading.” (Istock)
Fox News Digital contacted the National Restaurant Association, and the association refused to comment.
Fox News Digital also contacted several fast -food chain for comments.
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Alpert pointed out that there are many ways to hit the pressure of overhead.
He said: “A useful reminder is to bring together.” “When you see $ 9.99, you can see it as $ 10.”
A expert said: “The expenditure habit of developing mindfulness can help you resist psychological skills and make a consistent choice with the goal.” (Istock)
He said: “It can reduce the emotional impact of charm pricing and help you make more rational decisions.”
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Another technology is to carefully consider buying and make a decision to reduce impulse.
Experts suggest that you have carefully purchased thinking and make a less impulsive cost. (Istock)
Alphant said: “Stop, ask yourself if this project is really worth cost, or whether you are shocked by the way you are presented.”
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He also said: “The expenditure habit of developing mindfulness can help you resist psychological skills and make a consistent choice with the goal.”
