Last week, Universal Studios began Jurassic World: Rebirth The promotion was roaring with a proud rant with the first full-length trailer before earning a TV seat in the most sleepy Super Bowl in recent memory. With this release, there will be many potentials and pitfalls that will address the status of Hollywood franchise management today.
Quick turnover between two years Rebirth And 2022 Jurassic World: Domination In sharp contrast to the gap between 14 years Jurassic Park III (2001) and Jurassic World (2015). Now, Steven Spielberg’s original blockbuster shows us how “Life, well, found a way,” The franchise faces new challenges and opportunities. although Jurassic World The series’ DNA has been restored for $1.67 billion in global box office, with three recent films spanning $1 billion trademarks, with each successive release having seen sales drops both at home and around the world, indicating Audience fatigue is at least a certain level. (I found that the three recent movies were as fresh as fossils and immediately forgot, but Rebirth Bringing it back Jurassic Park Screenwriter David Koepp (David Koepp), sparking hope). Meanwhile, competitors such as the legendary Godzilla/King Kong Monsterverse and Jason Statham Meg The franchise flourished, while family-friendly animation and Japanese anime offer plenty of Kaiju monster action on large and small screens.
The elapsed time, the crowded market, and the recent trilogy’s lower returns raise the question of whether or not Jurassic Park The franchise remains important in its seventh-largest screen outing, especially when most movie series are considered lucky to offer three. The short answer is yes. However, the answers are getting longer and longer, reflecting Hollywood’s capabilities and should deal with the development of long-term franchise and intellectual property (IP).
“There are some long-running franchises that can survive for decades if you keep motivated enough and provide an annuity for the studio,” Paul Dergarabedian, senior media analyst at ComScore, told Observer. “But if you offer real inferiority levels, however, Products, or don’t keep them as a prestige factor that keeps a sensational reputation, can kill the golden goose quickly.”
Return to Jurassic World
Jurassic Park/World Due to universal theme parks, video games, selected animated TV fares and Strong commodity activities. But similar to Disney Star Wars Trilogy, even every other studio will still happily bring these results to your heartbeat, even if every studio recently remains worrying. As the attitude of franchise tends to be long, international box office remains strong, and domestic interests gradually weaken. RebirthSuccess will depend heavily on its ability to reconnect with American audiences representing the world’s largest film market.
Since 2015, six Jurassic According to Parrot Analytics, films are among the most important film titles in the United States, which I worked as a senior entertainment industry strategist. But creative qualities remain vital, following the proven formula after the most successful entries: the protagonist (and some key villains) are trapped in the park trying to desperately escape the cannibal dinosaurs. As we have seen rule.
Simon Pulman, an entertainment lawyer specializing in intellectual property, noted, “Jurassic Park is a classic example of IP that requires intermittent breaks between movies so that a new generation of kids can be ready to experience the core concept, and adults may be happy to see the dinosaur again. If you watch a new movie, it’s basically a back-to-back soft start-people go to the park to look for MacGuffin. There is no doubt that something went wrong. “Structurally speaking, it’s a wise reset. But time will tell if there’s enough time passed, at least in the United States,
Franchise across multiple genres
By examining the franchise through this back-to-back lens reveals other fundamental truths about the IP. Mainly, this franchise deliberately covers a variety of genres, an integral part of its lasting appeal success over the past three decades.
“In many ways, this is the best version of the huge horror franchise for kids and families,” Fandango’s director of analytics and founder of box office theory, told Observer. “These Movies have adventures, humor, philosophy, education and thrillers. It’s very easy to get.”
This cross-competitive strategy has recently proven successful elsewhere, such as Netflix’s family-friendly horror Wednesday and Warner Bros. Beet beef. Modern superhero movies similarly combine elements from numerous genres to become a fusion of familiar storytelling rhythms. Is there anything clear Jurassic Others are that the core purpose of long-term franchise stories besides these stories is the core purpose required to continue to succeed today.
According to Pulman: G, a successful franchise in 2025 requires four components.AMING, movie/TV, merchandise sales and real-time or experience products. “The ‘Blockstone’ may vary, but billion-dollar franchises aren’t all four,” he said.Jurassic It has entered all four since the 90s. In various media, potential contact points can be added to provide emotional connections for children. ”
Interestingly, as Jurassic World According to parrots analyses audience demographics, the trilogy progressed and its core audience group grew older. Any IP with similar age Jurassic When creating roads for a new generation of fans, it is necessary to carefully balance the appeal to the main audience. It’s easier said than done.
Can dinosaurs live forever?
In recent years, a large amount of digital ink has overflowed Hollywood’s perception of lack of originality and demand for new multimedia franchises. There is still a question about the true infinity of any given multi-year IP. (If dinosaurs are extinct, then the movie about them will definitely follow?) The Tentpole title supports the studio’s entire movie slate. Failure will make the next original story or plan of adaptation make it possible to be tomorrow’s pop culture craze. But the audience and studio Executives may occasionally overdo the formula.
“It’s still important to develop new stories and new IPs, but sometimes the wheel doesn’t have to be reinvented as we often think,” Robbins said.
How long can we continue to restart the same brand? It depends on how rights holders exploit the properties previously exploited from these four key components. Other important considerations for franchise sustainability include conceptual power, world-building flexibility, staying away from heritage roles, generational nostalgia and ownership of rights. Pulman predicts “almost permanently every 10 to 15 years of new Jurassic movies,” Dergarabedian added: “This T-Rex is still more biting.” Not all IPs are so lucky.
