Transcript:
Kelsey Barberio: As the weather gets warmer, the refreshing fast food restaurant is under overhaul. Wendy’s has announced this iconic frost, currently only available in chocolate or vanilla, and will have a wide range of options for customers to choose from.
Wendy’s will soon offer ways to customize desserts and blend with so-called frost swirls and frost. The swirl will allow customers to add different kinds of sweet seasonings, while the fusion will allow you to mix different items.
Related: Tacos reveal secret strategies to take over fast food
“Frosty is the most iconic brand in the frozen snack category. It is unique to Wendy’s, it’s widely appealing and our customers love it. That’s why we’ve turned Frosty from a product into a snack destination. When sweets hit all of our customers, we’ll be that destination.”
Wendy’s hopes the move will help the company achieve its goal of increasing global sales and increase its locations worldwide by 15%.
This will do for your daily briefing. From New York City, I’m Kelsey Barberio and TheStreet.
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