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Tesla’s sales plummeted in Europe in January, a sign that demand for U.S. automaker vehicles is being held after its billionaire chief Elon Musk strengthened his high-profile intervention in the region’s political scene Weakened.
According to the European Automobile Manufacturers Association, the electric car maker sold only 9,900 units in Europe last month, down more than 45% from the same period in 2024. During the same period, its overall share of new car registrations dropped from 1.8% to 1%.
Tesla’s market share decline comes after Musk’s unprecedented EU political enterprise, before the country’s election, supported the far-right alternative to Germany (AFD), which drew strong opposition from the continent. Musk also opposed the EU, which he described in November as “undemocratic.”
Even if European consumers bought 166,000 battery electric vehicles this month, a 37% increase from a year ago. Pure electric vehicles are selling faster than all other types of vehicles, while gasoline and diesel engines have seen sales drop by 20.5% and 26.5% respectively.
These figures include the EU, the UK and other markets, including Norway, which is one of the largest electric vehicle markets in Europe.
Sales of SAIC Motor, a carmaker backed by Chinese state, have expanded to the EU and partnered with Audi in China, up 37% in January to 23,000 cars, one of the largest sales of any major manufacturer in the area.
From January to 995,271, all-new vehicle registrations in the continent fell by 2.1%.
