Americans spend a lot of money on the Super Bowl, and despite inflation concerns, they may have 22% interest last year than last year: Fox (NASDAQ:FOX), Salesforce (NYSE:CRM)

According to a recent report, despite inflation concerns, Americans are expected to increase their Super Bowl spending. However, more and more fans are planning to reduce their large-scale game costs.

what happened: A study Lendingtree 75% of Americans found to plan to watch the Super Bowl. However, 31% of these viewers intend to reduce Super Bowl spending compared to last year. This is a 19% increase in budgets, which is a significant jump. Meanwhile, 50% of respondents expect their spending to remain the same.

Those planning to spend on Super Bowl celebrations are expected to spend an average of $142, a 22% increase from last year’s $116. The main costs include food, drinks and fan equipment.

Matt Schultz“Even if more and more people say they will spend less, the average amount of money to spend is quite large,” said the Lendingtree chief credit analyst.

The report also highlights that 41% of Super Bowl viewers intend to bet in-game. Most of these bettors plan to bet smaller amounts, with only 41% wishing to bet $100 or more.

See: Google’s Gemini AI will soon include ads – Sundar Pichai prompts future monetization beyond subscriptions

Why it matters: The high cost of Super Bowl advertising is the focus of many viewers. A Bensinga poll also showed that 61% of viewers did not think the high cost of these ads was worth it. Lendingtree’s findings coincide with another study by the Bank of America Institute, which shows that Americans spending on audience sports reached record highs in 2024.

Sunday’s Super Bowl event saw many celebrity ads, each advertiser costing $8 million per person. President Donald Trump History of being the first president to attend the Super Bowl. In addition to traditional sponsors, this year’s advertising has attracted tech companies Alphabet Inc. GOOGL GOOG,,,,, Salesforce Inc. CRM,,,,, Yuan Platform Company Yuan Covering a wide range of topics, focusing on artificial intelligence.

Image via shutterstock

Disclaimer: The content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.