Stellandis (Stla. It is the parent company of American car brands such as Chrysler, Jeep, Dodge, and Ramch trucks. Since the trial in the past few years, it has been making some changes.
Earlier, the company also operated European giants such as Fiat, Maserati, Peugeot and Citroen, which suffered the problem of stewed pots. These problems damaged the reputation of their loyal customers and fans. This makes the dealer hold a bunch of unsold cars to hate the division CEO.
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Under the leadership of the former CEO Carlos Tavares, car manufacturers have gone through a lot of turmoil. In just a few months after 2024, this car manufacturer suffers from suffering from hell and back. Essence In addition to its dealers’ creativity on the inventory issue, targeted layoffs broke the hearts of loyal American factory workers. Products that customers do not have. like.
Tavares left Stellandis CEO in early December 2024, leaving the helmsman to Chairman John Elkann and the Temporary Executive Committee. The Stellandis executives are promoting the huge rolling of customers. However, there will be more changes in international C-Suite.
Raising image
Stellandis names the new brand leader as execution reorganization
In the announcement on February 3, Steramine appointed a new leader of multiple brands. In order to simplify its company structure and speed up the implementation level of implementation. The change is that leadership has become one of its most outstanding American names-Jeep-and some well-known names on European ponds.
Bob Briterdorf, the head of the North American North American, has been promoted to the global jeep brand.
In an interview with Motor1 on the floor of the Detroit Automobile Show, Broderdorf praised the leaders of Chairman and Stellandis temporary leader John Elkann, and the head of the new and radical thoughts of Antonio Felosa, the head of Stellantis’Mericas Americas, Energy “and” trust “.
“If they use it, ‘We trust you, we know how you do this, you know our audience, we will provide you with freedom.” They soon allowed us to do this. “Brodotov said. He also pointed out that the brand and its products are about to change.
He said: “This will be a very epic change. We will invest more than $ 3 billion in new products.” “This is an interesting brand. We will re -get fun and adventure. We will be proud of the producers. Cool things. “
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In addition to the main promotional activities of BRODERDORF, former Volkswagen Executive Alain Favey was appointed as a French Peugeot brand, and Xavier Peugeot has been appointed DS Brand, a luxury derivative of the Citroën brand.
Stellandis is also making more institutional changes at the execution level to “allow appropriate balance between regions and global responsibilities to achieve decision -making and execution speed” and “further strengthen the basis of Stellandis’s commitment to listening to customer voice. “
The car manufacturer pointed out that these brands have enhanced local decision -making and execution capabilities at the regional level in terms of product planning, product development, and industrial and commercial activities.
In addition, its software activity has now been integrated into product development and technical organizations led by the chief engineer Ned Curic. Antonio Filosa, the head of Stellandis, will also play the role of global quality leaders. At the same time, its company’s affairs and communication department will be combined and leading Clara Ingen-Housz.
It also created a new marketing office led by the global chief marketing officer Olivier Francois, which will help reorganize its advertisements, global activities and sponsorship.
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John Elkann, Chairman of Stelandis, pointed out in a statement that these changes are based on the initial reorganization of Tavares after departure in December 2024. This should be Help them perform cars.
“Based on the changes made in December, today’s announcement will further simplify our organization and improve our local agility and strict execution. We look forward to providing customers with larger large -scale combustion, hybrid and electric vehicles Choose to promote growth, “he said.
In addition, Standeis said that he appointed a new permanent CEO to fill the shoes worn by Tavares. According to Stellandis, the search is managed by the special committee of the board of directors and will end in the first half of 2025.
According to the “Auto News”, the person in charge of the Standeis American region and the newly appointed quality leader Antonio Filosa are regarded as the potential successor of Tavares.
Stellandis is currently under the monitoring of Chairman John Elkann. He led a temporary executive committee composed of 10 members. Since the departure of Tavares, he has stepped forward to improve the rotten relationship with the government (such as Italy and the United States, trade unions and dealers), especially when it is trying to compete, he tries to provide hybrid vehicles to respond to the market need.
Stellandis NV trades under the stock Stl of the New York Stock Exchange
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