Amazon Prime Video Shift will focus on the on-site sports. It seems that before 2025, it becomes beneficial

In the strategic hub, Amazon.com inc. Amzn Return to Main video For the efforts of on -site sports content, it aims to achieve profitability by the end of 2025.

what happened: According to information reports, Amazon.com is turning its main video strategy to live sports, away from original TV shows and movies. This strategic change aims to achieve internal profit targets by the end of 2025.

According to the report, Amazon will invest about $ 3 billion in sports content each year, including broadcast rights for the MAJOR League NBA and NFLEssence This is part of the CEO Andy Jassy The plan makes the main video profit.

The focus of on -site sports is driven by the potential of targeted advertising opportunities during real -time ratings.

July, Amazon,beside Walter Disney Company and Concaster CompanyIn the Play NBA competition, a 11 -year contract, worth $ 77 billion. The company also began to integrate advertising into its main video platform to enhance income flow.

The report emphasizes that after a planning meeting in 2022, Amazon’s entertainment team reduced the debugging of new movies and TV projects. In 2024, the company’s budget for primitive and licensed content (including on -site sports) was about $ 7 billion.

Why is it important: The change of on -site sports is part of Amazon’s widespread strategy in the profitable sports market. In August 2024, Amazon signed a $ 100 million transaction with the Kelce Brothers to obtain its popular sports podcasts and put themselves in the NFL ecosystem.

As stated in the August statement, this is consistent with the vision of CEO Andy Jassy, ​​compared with competitors such as Netflix and YouTube, this wish maintains the minimum.

In addition, Amazon introduced the PRIME video of the advertising film, which destroyed the streaming advertising market and attracted competitors such as Netflix to adjust its advertising pricing strategy, such as reported in June 2024. This strategic focus on live sports and innovative advertising models is that Amazon strives to improve its competitive advantage and profitability in the streaming media industry.

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