Coolslet blamed “Monday’s case” for the typos in the new ad campaign.
Molson Coors Beverage Co. launched full-page print and digital signage across North America on Monday as part of a new campaign for next month’s Super Bowl.
There’s just one problem.
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There is a spelling mistake in the slogan “Shan Leng Refreshments”. It says “Shanleng Supply”.
Coors-Wright acknowledged the error in a statement, which began with the words: “We were faced with the situation on Monday.”
A billboard in New York’s Times Square displays a Coors Lighting ad with the misspelled slogan: “Cold Food on the Mountain.” (Coors Lighting)
“Coors Light would like to thank everyone for making us aware of these errors,” the statement continued. “Monday, am I right?”
The misspelled ad appeared in print publications such as The New York Times and on a giant digital billboard in New York’s Times Square.
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The post also appeared on Coors Light’s official Instagram page, prompting a series of hilarious comments.
“What is a reference?” one person wrote.
Instagram users had a great time commenting on the misspelled ad on the Coors Light page. (Fox News; iStock)
“No matter how you spell it, it’s still so good… and informative,” another person commented.
Coors Wright later admitted the mistake in a follow-up post.
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Those who commented on the post seemed to appreciate the misguided sense of humor.
Coors Light has been a beer cabinet essential since 1978. (iStock)
“Hey, I did the same thing, just on my Christmas card,” one commenter said.
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Another said: “This happened while I was still drunk at the weekend.”
Coors Light was first brewed in 1941, but production was discontinued soon after.
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It was re-launched in 1978 as a “diet beer” alternative to Miller Light, which had been first introduced three years earlier.
