Disney’s ad-supported streamer has 157 million subscribers globally and 112 million in the U.S.: Here’s how it compares to Netflix and Amazon Prime – Amazon.com (NASDAQ:AMZN), Walt Disney (NYSE:DIS)

Wednesday, walt disney company DIS said its streaming platform has reached another milestone.

What happened: The company’s streaming platform, Disney+, gourdand ESPN+has accumulated approximately 157 million monthly active users worldwide, who engage with ad-supported content.

This number includes 112 million users in the United States and represents the average over the past six months.

The update was shared at the annual CES technology conference in Las Vegas.

See also: What happened to FuboTV stock after the Disney deal?

While traditional TV has established methods for measuring viewership, the streaming industry lacks a standardized way to measure global ad audiences.

Disney’s advertising department has developed a method to continuously estimate the size of its global ad-supported audiences.

It involves counting active accounts on Disney’s streaming service who watched more than 10 seconds of ad-supported content.

Each active account is multiplied by the estimated number of users per account to determine the total number of users. Users subscribing to multiple platforms may be counted multiple times.

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Why it’s important: Disney’s success in ad-supported streaming is noteworthy, especially when rivals like Netflix NFLX and amazon inc. Amazon high quality videos Also expanded their ad support tier.

In November 2024, Netflix reported 70 million monthly users in its ad-supported tier. Meanwhile, it is reported that about 80% of Amazon Prime viewers subscribe to the newly launched ad-supported package.

Disney’s fourth-quarter financial report reached US$22.57 billion, with revenue growing 6%. Part of this growth is due to growth in the streaming service, which ended the quarter with 174 million Disney+ Core and Hulu subscriptions.

Price Action: Disney shares closed down 1.46% on Wednesday at $109.76. However, the stock rose 1.18% to $111.05 in after-hours trading, according to Benzinga Pro.

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