25 best homewares to buy from Soho Home according to our editors

The brand launched their first bricks and mortar store in the heart of Chelsea in 2022, giving customers the chance to see things in real life before committing to a purchase. As Managing Director of Soho Home, Aalish Yorke-Long, said: “This is the first time our members and customers have been able to experience the full Soho Home collection in one space and meet with our expert team of interior designers, who will work with them to bring the Soho House interiors aesthetic into their own home.” Another new shop, on the corner of Westbourne Park Road, Notting Hill, opened in summer 2022.

The Chelsea store doesn’t just sell their furnishings though, as it has quickly become an event space and interior design hotspot, too. Taking over a 6,000 square foot site right on the corner of Duke of York square and King’s Road, the Soho Home shop is set inside a heritage building that previously operated as a chapel.